What’s The Difference: Cheap Logo Design vs Expensive Logo Design?

Cheap logo designs are for people that want something quick, easy, and not particularly good. These people don’t really care about their business or the impression it makes. For example:

A hairdresser based in a small town centre, whose main customer base is old ladies that come in for a perm and a blue rinse. I’m making a sweeping generalisation, but, they’re not in need of “building a brand.” The customers aren’t buying into the brand vision. They’re going because it’s easy, cheap, local, and their friends go there. There is no tangible brand to the business, and the owner has no great desire to grow the business outside of the existing four walls. And that’s fine. A cheap logo design would fit right in here. 

Even with that target audience, and “mission statement”, if the owner wanted to grow their business into something more, they’d need to be looking into investing in their brand to grow it. 

Everything comes back to the aspirations you have for your business.

The Problem With Cheap Logo Design

The problem with buying cheap logo design online is that you’re really only getting a logo. You’re not getting an idea of how to use that logo in different situations. For example:

You have your logo. But how does it look on business cards? On flyers? On the side of your van? On banners? In advertising? No idea. How does it work on social media? It doesn’t fit into the dimensions for Facebook or Twitter? What now? No idea. It’s a standalone one-off product. You’re buying the end product. Not the service. And like I say, there’s a place for it, but most businesses could definitely benefit from more than a cheap logo design. A lot of thought and factors go into building a logo as you can grasp a sense of in this article. 

The Difference Between Cheap Logo Design and Building a Brand

When you’re investing in your business brand, you’re working with a professional design agency to build your business and brand vision. And the UPS Store 192 can do this for you. It’s not a one-hit wonder. 

You’re not communicating through some cheap website’s internal messaging system, seeing submissions from 5000 designers, and picking one winner. That’s not how building a brand works. You’re working with professional designers, who are invested in your brand. They get to know your business and brand vision. They have ideas, new directions, and areas for you to explore. They’re excited!

When you work with a good design agency, they want to help you. Helping your business grow is what they’re good at. And remember, the more they can help you grow, and do for you, the better it is for them in the long term. When you invest in branding and brand identity, you’re getting a whole visual identity system.

A designer knows the answers to “how does it look on X, Y, and Z?” They know what colours to use where, and why. Working with professionals to communicate your brand will increase the value, or perceived value, of your brand right out of the gate.

Cheap logo design is for brands and businesses with little to no vision. If you want to grow and do something more, then you need to invest in your brand.

The Difference in Quality

The difference in quality between a cheap, inexperienced, amateur logo design, and a professional design agency is vast. The results often say enough on their own.

Here’s a look at some work from a logo design competition:

Doesn’t that just say enough?

A logo design should be:

• Memorable
• Simple
• Versatile
• Appropriate
• Timeless

Cheap logo design isn’t a good logo design. And surely you want things to be right, rather than cheap?

Conclusion 

There’s a huge difference in terms of quality and service, between working with a cheap logo designer, and reputable professional design agency. Cheap logo designs have their place. They’re for businesses that have little to no brand vision, with a “that’ll do” type attitude.

If you want to take your business or brand to the next level, then you’re looking for more than a logo design. You’re investing in your brand, and working with a design agency to help realise your vision. The value of good design can’t be ignored.

What do you think? Does cheap logo design have its place? Would you ever use a cheap design website? Let us know in the comments below.