What’s The Difference: Cheap Logo Design vs Expensive Logo Design? Cheap logo designs are for people that want something quick, easy, and not particularly good. These people don’t really care about their business or the impression it makes. For example: A hairdresser based in a small town centre, whose main customer base is old ladies that come in for a perm and a blue rinse. I’m making a sweeping generalisation, but, they’re not in need of “building a brand.” The customers aren’t buying into the brand vision. They’re going because it’s easy, cheap, local, and their friends go there. There is no tangible brand to the business, and the owner has no great desire to grow the business outside of the existing four walls. And that’s fine. A cheap logo design would fit right in here. Even with that target audience, and “mission statement”, if the owner wanted to grow their business into something more, they’d need to be looking into investing in ...